11/25/2023 0 Comments Imusic campaigns![]() Since then, Swift has appeared in Apple advertising campaigns, been spotlighted during “Today at Apple” sessions, and released exclusive content on Apple Music. Apple, however, quickly conceded and agreed to pay artists for free-trial streams. In 2015, Swift publicly called out Apple for the company’s plan not to pay artists for streams during Apple Music free trials. It’s unclear whether this partnership prohibited Swift from performing at a Pepsi-sponsored halftime show, but it certainly “would have been awkward.”īut beyond those theories, Variety says it has three sources close to the situation who have confirmed that Swift is indeed lined up to be the Apple Music Super Bowl halftime performer in 2023.Īpple and Taylor Swift have had a tumultuous relationship over the years. Pepsi has been the Super Bowl halftime sponsor since 2013, the same year that Swift inked a long-term deal with Coca-Cola. What if you could display a QR code on a big screen at your gigs to send your fans to your music on Spotify & Apple Music. That’s certainly a bit of a reach, but Variety points to a more compelling theory. Our daily news bulletins and fortnightly Sandbox reports example HERE have given us a deep insight into the mechanics of successful. In fact, the campaign has been running for 15 years and is widely noted as one of the most successful marketing campaigns. Music Ally has been covering and consulting around digital music since 2002, advising labels and their artists how to adapt to new technology trends, including strategising and marketing effectively. One of the most common reasons was that Swift’s upcoming album is called “Midnights,” and the deal between Apple and the NFL was announced at midnight. How can I promote my music once its on Apple Music When you have an upcoming release you can create promotional campaigns by adding your release to a. Dove had a win with the positive body image Real Beauty' campaign featuring real women in a positive light. Taylor Swift fans quickly started to read the tea leaves when the Apple Music deal was announced overnight. This report comes just 12 hours after it was announced that Apple and the NFL had reached a deal for Apple Music to take over the sponsorship of the Super Bowl halftime show starting next year. The report cites three sources “close to the situation” and says that Taylor Swift is set to headline the Super Bowl LVII halftime show in 2023. The Taylor Swift Super Bowl halftime show is finally happening The report points out that one of the reasons this long-awaited performance is finally happening is that Apple is taking over the Super Bowl halftime sponsorship from Pepsi. Seun Kuti, who is the son of Nigerian legend Fela Kuti, says Afrobeats has played a great role in the success of African music generally while showing the cultural and political consciousness of African people.įor South African artist Nduduzo Makhathini, jazz symbolises a refusal to disconnect from African origin, terming it “a product of black memory and solidarities over the Atlantic a way of being free, an opportunity to co-create one’s reality.”Īlgerian singer Bilal Sghir describes raï music as a vehicle for conveying social reality without taboos or censorship, and a language for the young and young at heart.Taylor Swift is reportedly set to play the Super Bowl halftime show for the first time in 2023, according to a new report from Variety. ![]() Tanzanian artist Alikiba said he was looking forward to the assignment because bongo flava had played a huge role in the development of African music and in presenting African culture to the world. Artificial intelligence is shaping up to be the largest disruptor to the. Bongeziwe will do Brenda Fassie’s ‘Too Late For Mama’, Shwi no Mtekhala’s ‘Ngafa’ and his track ‘soze’. A new coalition called the Human Artistry Campaign includes powerful trade groups like the RIAA and Recording Academy. Young Jonn will perform Lagbaja’s ‘Never Far Away’, Beautiful Nubia’s ‘What a Feeling’ and his hit single ‘Xtra Cool’. It will also feature two exclusive home sessions from Nigeria’s Young Jonn and South Africa’s Bongeziwe Mabandla. We share your Personal Information with third parties to help us use your Personal Information, as described. Origins will be complemented by an overarching playlist featuring the biggest and best African songs the world has come to know and love. “From amapiano to Afrobeats and bongo flava to alté, Apple Music will be hitting the rewind button by celebrating the music and artists from the yesteryear who played a critical role in shaping the sounds of modern African music,” Apple Music said. The artists selected to curate the playlists are Seun Kuti (Afrobeats), Nduduzo Makhathini (Mzansi jazz), Alikiba (bongo flava), Fally Ipupa (ndombolo) and Bilal Sghir ( raï music). Over the month, four leading musicians from West, Central, East, North and Southern Africa will each curate exclusive guest playlists that highlight the roots of the respective genres from their region.
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